Audi Super Bowl Ad: Kenny G, Riot Suppressor【Video】

Audi today announced that Grammy-winning saxophonist Kenny G will make an appearance in the company's 60-second spot during Super Bowl XLV.

The ad shows an adventurous prison riot scene that culminates with a comical appearance by Kenny G as the luxury prison Riot Suppressor.

The german automaker launched a couple of online long-form teaser videos – neither of which actually features an automobile – for the commercial that you can find after the break, along with details on how you could win prizes from Audi, including the chance to drive an R8 at a racetrack.




Press Release

Audi Taps Musician Kenny G for Super Bowl Spot

• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi's 60-second spot during Super Bowl XLV

• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand's 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.

Audi's upcoming Super Bowl spot called "Release the Hounds" follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi's 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi's most technologically-advanced vehicle and the apex of Audi's new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year's "Green Car" ad featuring the Audi A3 TDI, Green Car Journal's 2010 "Green Car of the Year," and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice."

Aston Martin Rapide film【Video】

Aston Martin has just launched a new marketing stunt for its four door Rapide. the new four-door Rapide is not likely to get a decent role in an upcoming Bond film. So Aston rolled up sleeves and got busy making their own film!

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life’s quandaries: the more success you had, the less time you had to share it with the people who mattered.

The film – Aston Martin’s attempt to bring the Rapide into the modern world of social media – aims to highlight one of life’s conundrums: the more success you have, the less time you have to share it with the people who matter.

The film series is still an advertisement for the 2011 Rapide, doing its best to show off the model's unique ‘swan wing' doors. The Rapide comes with a 6.0-liter V12 engine producing 470 bhp (477 PS / 350 kW) and 600 Nm (443 lb-ft) of torque coupled to a six-speed Touchtronic 2 gearbox. It does the 0-60 mph sprint in 5.1 seconds (0-100 km/h in 5.3 seconds) and top speed is 188 mph (303 km/h).





Press Release

True Power Should be Shared: Aston Martin Rapide

• Series of innovative films to showcase the marque's elegant four door sports car; Rapide into 2011

• Positions Aston Martin on a global level with first digitally-focused campaign

• Film to be launched at www.astonmartin.com/rapide in January, 2011

Gaydon, 12 January, 2011 - Aston Martin is to launch of a series of innovative new films designed to showcase the marque's four-door Rapide. The newly released films see the Warwickshire-based sports car manufacturer take a bold step into a digitally advanced platform for Rapide in 2011.

Aston Martin's first foray into the digital campaign medium, extends from utilising an all ready established social media presence on Facebook, Twitter and YouTube, to reach the company's fan and customer base which now spans some 39 countries.

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.

Film Director, Donnie Masters from Serious Pictures said; "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."

This exciting online campaign features a number of Aston Martin's carefully chosen preferred partners, who all share the marque's dedication to luxury, quality and exclusivity.

As the marque's first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four ‘swan wing' doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 317 litre luggage compartment affords generous space for belongings for all four passengers, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.

The first instalment of ‘True Power' officially launches on the 12th January, at www.astonmartin.com/rapide

Ferrari World Abu Dhabi unveils its Attractions and Rides

Ferrari World Abu Dhabi announced on Monday that the park will open in 100 days featuring a record-breaking roller coaster ride meant to emulate the feeling of being in a Ferrari F1 car.

The Ferrari World Abu Dhabi is located next to the futuristic Yas Marina circuit that hosted Abu Dhabi's first Grand Prix race in November 2009, and is housed under a massive triangular red roof stretching over 200,000 square meters.

One of main attractions will definitely be the Formula Rossa rollercoaster ride which outruns most Ferraris, reaching a speed of 240 km/h in under five seconds. Able to carry 16 passengers (on four cars), the roller coaster accelerates from 0-100 km/h in 2.0 seconds and climbs to a maximum height of 52 meters (171 feet). The 2.07 km (1.29 miles) long course also features a series of "sharp turns and sudden drops" which generate 1.7 Gs.

Visitors will find a stash of other Italian-flavored takes on the typical theme-park fair, including a log-flume type ride that allows riders to experience the thrill of going through a V12 engine. That sounds fun and all, but we're more interested in an exhibit that the company is calling "Galleria Ferrari." Think of it as a walk through the pages of Ferrari history, one classic model at the time.




Press Release

World's First Ferrari Theme Park Opens in 100 Days - Ferrari World Abu Dhabi Unveils all Attractions for the First Time

Abu Dhabi, United Arab Emirates, 20 July 2010 - The countdown has started and in 100 days, at noon on 28 October 2010, the world's first Ferrari theme park, and the largest of its kind, will open its doors to the public. Today Ferrari World Abu Dhabi unveils its exciting and unique attractions, designed to tell the Ferrari passion, excellence, performance and technical innovation together with its story, to families and fans of all ages and interests.

With more than 20 rides and attractions lying beneath the iconic 200,000 m² red roof, Ferrari World Abu Dhabi will offer guests the time of their lives with a host of attractions that indulge the senses in ways never experienced before. With the thrill of some of the world's most inventive rides, eye-catching surroundings, authentic aromas and distinctive sounds of Italy, Ferrari World Abu Dhabi will have something for everyone.

Some of the state-of-the-art attractions on show include the fantasy world of ‘Nello' at Speed of Magic, as the mischievous racing driver leads guests on a fantastic 4-D adventure through deep green jungles to icy caves and ravines. Guests can also go faster than anyone has ever been before on a roller coaster when they ride Formula Rossa, which powers them to 240 kmph in less than five seconds. Discover what only Ferrari owners have before, with a tour through the Maranello factory aboard the Made in Maranello attraction and gain an insight into the making of the world's most sought-after cars. Viaggio in Italia, provides a breath-taking bird's eye view of Italy, as you follow a Ferrari California through the scenic countryside and famous Italian landmarks.

"The opening of Ferrari World Abu Dhabi will revolutionize the way visitors and people in the region spend their leisure time," said Mohammad Al Mubarak, Chairman of the park's operating company, Farah Leisure Parks Management. "It is a great testament of Abu Dhabi's capacity, and the region's potential, as a world class tourist destination."

"Ferrari World Abu Dhabi will provide an enthralling experience that will appeal to all audiences, including families and enthusiasts," said Claus Frimand, General Manager, Ferrari World Abu Dhabi. "With just 100 days to go until we open the park to the public, all of our staff is committed to delivering one of the most spectacular entertainment venues in the world."

"I can't wait until we open our doors on October 28th and welcome our guests to this entertainment experience where they will discover the unique world of Ferrari," he added.

Ferrari World Abu Dhabi has come a long way since the laying of the first stone back in November 2007 to become the world's largest indoor theme park.

Rides and attractions:

• Formula Rossa - The world's fastest roller coaster, reaching speeds of 240 kmph.

• Speed of Magic - A fantasy 4-D journey following the adventures of a young boy as he travels through a kaleidoscopic dreamscape of natural and phenomenal environments, where no Ferrari has gone before.

• Made in Maranello - A virtual trip behind the walls of the famous Ferrari factory in Maranello, taking guests through the intricate process of making the world's most sought after car.

• V12 - An exciting flume ride to the heart of a 12 cylinders engine.

• G-Force - A thrilling tower ride that will shoot thrill-seekers through the red roof and 62 meters in the air before plummeting back to Earth, experiencing the actual G-force of a Ferrari, in a seat directly inspired by the Ferrari Enzo.

• Scuderia Challenge - Cutting edge racing simulators similar to those used by the drivers of the Scuderia Ferrari in training.

• Viaggio in Italia - A virtual aerial voyage over Italy's cities and their main monuments, mountains and coasts pursuing a Ferrari.

• Fiorano GT Challenge - A unique dueling rollercoaster with Ferrari F430 Spiders twisting and turning through tight corners on a sprint to the finish line.

• Bell'Italia - A miniature recreation of Italy's most famous locations, from the picturesque Portofino and the Amalfi Coast to Monza racetrack, the Colosseum in Roma, Venezia and Maranello, the heartland and home of Ferrari.

• Paddock - A re-creation of the Ferrari motor home including garages, transporters & hospitality suites with interactive shows offering fans a taste of the true action behind the scenes on a Grand Prix race day.

• The Pit Wall - An interactive theatre that allows guests to test their judgment in realistic racing scenarios.

• Galleria Ferrari - The world's largest Ferrari gallery outside Maranello, showcasing the most exclusive range of classic and contemporary Ferrari's from all over the world.

• Junior GT - A driving school for children with expert instruction where they will drive reduced scale F430 GT Spiders on an equipped driving course.

• Junior Grand Prix - After the Junior GT driving experience, budding F1^TM drivers can enjoy the race track in scaled down Ferrari F1^TM racers.

• The Racing Legends - A ride through Ferrari's greatest racing moments starting from the first races all the way to today's F1 victories.

• Driving with Champions - An interactive 3-D show which follows the adventures of a young engineer who is taken on the ride of a lifetime with a racing champion on his first day working at the Ferrari factory

• Cinema Maranello - Ferrari World's own theatre showing ‘Coppa di Sicilia', a short film that tells one of the many inspiring stories from the life of the legendary Enzo Ferrari.

• Junior Training Camp - An interactive play area for children where they can engage with a waterless car wash, become custom ‘constructors', climb up the grandstand, pilot remote cars, peddle their own miniature Ferrari and play with an F1^TM car made of soft, guest-friendly foam.

• Carousel - Featuring never-before-seen Ferrari prototypes based on winning designs from a Ferrari competition.

• Dining and Shopping - A range of concept restaurants and cafes offering authentic Italian dining experiences, in addition to unique shopping locations.